At the end of a week of turmoil for Nokia, the company has today confirmed that it will be using Windows Phone as it’s primary smartphone platform going forward.
Following a memo that chief executive Stephen Elop sent to all employees this week announcing that the company was in crisis, Nokia will now see its Symbian OS relegated to its low-end devices.
On the last year Nokia has lost 10% market share, dropping from 38% at the beginning of 2010 to 28% by the year’s end.
In the deal announced today Microsoft’s Bing services will power Nokia’s search services though Nokia Maps would be at the core of mapping on their Windows Phone handsets. It was also confirmed that Nokia’s app store will be integrated into the Windows Phone Marketplace with Microsoft providing additional development tools for people who want to write bespoke apps for the Nokia handsets.
This implies that Nokia fully intends to continue it’s above and beyond strategy when it makes the switch to the Microsoft platform. This is excellent news for consumers, windows phone and Microsoft as the company’s current flagship product, the N8, has a USB port for connecting external storage so you can transfer files back and forth from the phone, an HDMI port and probably the world’s best quality smartphone camera sporting a 12mp resolution.
In a statement this morning Elop said “Nokia is at a critical juncture, where significant change is necessary and inevitable in our journey forward. Today, we are accelerating that change through a new path, aimed at regaining our smartphone leadership, reinforcing our mobile device platform and realising our investments in the future.”
Nokia has also restructured both its management team and its core businesses, which will be split into two core divisions from 1st April. This news also places in doubt the future of Nokia’s MeeGo mobile platform development project with Intel.
Following a memo that chief executive Stephen Elop sent to all employees this week announcing that the company was in crisis, Nokia will now see its Symbian OS relegated to its low-end devices.
On the last year Nokia has lost 10% market share, dropping from 38% at the beginning of 2010 to 28% by the year’s end.
In the deal announced today Microsoft’s Bing services will power Nokia’s search services though Nokia Maps would be at the core of mapping on their Windows Phone handsets. It was also confirmed that Nokia’s app store will be integrated into the Windows Phone Marketplace with Microsoft providing additional development tools for people who want to write bespoke apps for the Nokia handsets.
This implies that Nokia fully intends to continue it’s above and beyond strategy when it makes the switch to the Microsoft platform. This is excellent news for consumers, windows phone and Microsoft as the company’s current flagship product, the N8, has a USB port for connecting external storage so you can transfer files back and forth from the phone, an HDMI port and probably the world’s best quality smartphone camera sporting a 12mp resolution.
In a statement this morning Elop said “Nokia is at a critical juncture, where significant change is necessary and inevitable in our journey forward. Today, we are accelerating that change through a new path, aimed at regaining our smartphone leadership, reinforcing our mobile device platform and realising our investments in the future.”
Nokia has also restructured both its management team and its core businesses, which will be split into two core divisions from 1st April. This news also places in doubt the future of Nokia’s MeeGo mobile platform development project with Intel.
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